Think of an amazing title. Your prospects will decide whether or not to open and watch your videos based on the title that you're using. So, ensure that you use something that is compelling and thought-provoking. If you know how to pique their curiosity, you can be assured that your videos will be opened over and over again.
Keep it short and sweet. Time and time again, I'll tell you that online users have very little patience especially when they're looking for information. They want everything fast and instant. So, don't take too much of their time when doing video marketing. The key here is telling them everything that they need to know in as little time as possible. 1-3 minutes would be fine. Anything more than that, you can expect your audience to fall asleep before they even finish watching your videos. You don't want that to happen, right?
Promote your videos. Use social networking sites when promoting your videos so you can reach more potential clients. Just insert the link and tell people the gist of your content. To gather more interest, ensure that you write this in a way that you can target their emotional hot buttons or pique their curiosity.