Editor's introduction: For community group buying, the end of 2019 to the beginning of 2020 is a watershed. At the end of 2019, after the brutal growth of community group buying, the market once fell into a cold winter. However, the sudden buy email list outbreak of the epidemic in early 2020 changed the way people consume, and reinvigorated the struggling community group buying. Community group buying has become a tough fresh cake. 1. Why do big capital companies embrace the community group buying market? Let's look at a few sets of data.
The penetration rate of fresh food e-commerce has surged due to the domestic epidemic, and the fresh food market is huge The Boston report mentioned that the online penetration rate of fresh food e-commerce is expected to grow to 15% in 2020. iiMedia Research predicts that the market size of community group purchases will double to more than 70 billion in 2020, and by 2022, the market size of community group purchases will reach 100 billion, while the entire fresh food consumption market is as high as 10 trillion. The level of life just needs the consumer market.
Major manufacturers seek new business growth points to increase market value Pinduoduo: According to the financial report buy email list data, the annual GMV (as of June 30, 2020) was 1,268.7 billion yuan, with a year-on-year growth rate of 79%. This is the first time that the year-on-year growth rate of Pinduoduo’s GMV has fallen below 100%. Didi: There is an urgent need to increase the valuation and speed up the listing.