Landing pages are a crucial element of digital marketing, since it depends on them whether visitors leave us forever or become part of our database. Although landing pages may seem simpler than other pages on your site, the truth is that they contain a lot of elements that we must strategically optimize to improve results. So let's see 15 keys to create a perfect landing page and increase the conversion rate. Do you want to know how to improve your landing pages to capture leads or increase your sales? Click here and download our free course.
15 keys to create a perfect landing page and increase the conversion rate 15 keys to increase the conversion rate with your landing page We are going to see the most suitable keys so that your landing page meets all the requirements that qualify it as the best in every way, from the title to the conversion rate. keys-to-a-better-landing-page-and-increase-conversion-1 1) Title The purpose of the headline is to attract the visitor's attention and convince them to keep reading . We can choose between different formulas: teaser or hook, play on words, brag,
say little or direct and with benefit. These tips will help you optimize the title of your landing page and increase the conversion rate: Leave space around the title to make it stand out. Use an appropriate, legible and attention-grabbing font. Move the title out of text alignment. Use the main keywords of the page in the title. Be relevant. Use powerful words like "free" or "new." keys-to-a-better-landing-page-and-increase-conversion-7 2) Copy In the copy or main text of the web , the key is in what you say and how you say it . Write down these guidelines to create effective copies: Do a preliminary study of how users search for you in search engines and respond to their expectations . If a person comes to the web looking for certain keywords, they will expect to find them in your texts, so they must be visible and work as a claim. Scan your texts . Avoid excessive blocks of text and resort to columns, bullet points, etc. for quicker and easier reading.
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