guidance in the research phase, giving way to a new form of content marketing. Takeaway: ai-powered chatbots are commonplace these days. However, you can take the opportunity to take your customer chat to the next level with personalized content marketing. Think about ways to employ ai agents as proactive advisors for every online visitor, not just for direct customer service interactions. Take your customer chat to the next level with personalized #content marketing like @sephora, says @karolakarlson. Click to tweet related hand content:
how and why (or why not) to create a chatbot 5. Smart curation of email content your team often spends hours compiling and planning weekly emails to multiple customer segments. Even with smart subscriber segmentation, you can't deliver a personalized email to every whatsapp number list customer. Yet a 2016 study by demand metric found that 80% of marketers say personalized content is more effective than “non-personalized” content. According to @demandmetric, 80% of marketers say personalized content is more effective than “non-personalized” content.
Click to tweet non-custom content graphimage source this is where artificial intelligence comes in. Algorithms can map a subscriber's website experience and email browsing data to understand all of the individual's interactions with your content. . This knowledge allows the algorithm to identify hyper-contextual content to create one-to-one personalized emails. Dynamic emails can be compiled based on: previous interactions on the website previously read blog posts and content time