For example, we may ask you for information such as the size of your company, your individual role in the company, and the number of employees in a particular department when you opt into our mailing list. In this way, messages can be tailored to different buckets of subscribers. Leads from large companies have different needs than small businesses. The CEO probably uses different words than the VP of Marketing to describe the same issue. Large departments have different priorities than smaller departments.
Then you need to set whatsapp database suitable goals. But what goals should you focus on and how will it help bring prospects closer to the end of the sales funnel? Marketing goals can be divided into qualitative and quantitative goals. Here are examples of both: 1) Qualitative goals Qualitative goals help give you an overall direction on the business outcome you want to drive with your lead nurturing campaign. Your qualitative goals would be:
Build more trust among existing leads Get more business from existing customers Turn dormant leads into active leads Move Leads Faster to Buyer's Journey 2) Quantitative goals Quantitative goals help define what the success of qualitative goals looks like in practice. So instead of trying 100 different things without instructions, you have a clear picture of how to execute your strategy. The objectives of quantitative lead nurturing are: Increase sales cycle speed by X% Reduce the number of leads rejected by sales to X% Improve upsell/cross-sell conversion rate by X% Improve sales call conversion rate by X% Then you need to design an email funnel that achieves your quantitative and qualitative goals.