Overall, of the 100 accounts we analyzed, Josh identified that when removed from functional words, 18% of all exact match keywords were now considered duplicates of at least one Jordan Phone Number List other exact match keyword. I've already mentioned that this means your keywords are competing with themselves. What I didn't mention is that when it comes to AdWords, the "best" option won't always win out. If you have three Exact Match keywords, all of which are competing in the same auction, Google will not automatically choose the keyword with the best CPC or conversion rate. If you had maximum control over your keywords, you probably would. As such, it's important to Jordan Phone Number List understand that while 18% may not seem like a lot in the abstract, a change that affects almost a fifth of your Exact Match keywords has the potential to increase your costs and decrease the relevance of your ad to a searcher. What to do about changes to exact match keywords First, I sincerely apologize for making you read the phrase “exact keyword” 327 times. As you continue to understand Google's new version of Exact Match keywords, watch your search terms to Jordan Phone Number List report (or QueryStream) like a hawk. Review your most popular exact match keywords. Are they made up of single words or are they long tail sentences? If your keywords include multiple words, write down each word of that keyword, then write down each permutation of those words in different orders. If Jordan Phone Number List any of these revamped search terms are irrelevant to your business, add them as negatives and adjust bids So that your top performing keywords receive their fair share of your overall budget and leave the newly irrelevant terms behind. disappear into the ether. Exact Jordan Phone Number List Match Keyword Change Webinar Looking for more information? Check out our live webinar happening TODAY on the 3 Most Important Things You Need to Know About Exact Match Keyword Changes, hosted by Mark Irvine, Principal Data Scientist. Data sources Data is based on analysis of 100 AdWords accounts (WordStream customers) spending more than $1/month randomly selected from our Jordan Phone Number List customer base. All account statistics represent performance for the 30 days prior to March 23, 2017.