If you want to target Dog Owners just search Ezine Articles for Dogs and grab 10 or 15 articles on Dog Training. Now you can offer a 10 Day free E-Course on Dog Training. Simply send them a Link to an Article Each day with a small write up before and after each link. I like to upload the Articles to my own Web Site and send them the Link to my web Site Step 3 Upload to your Web Server Upload your Offer to your server.
Get a Good Reliable Web Host and Upload your free offer to your Web Server. Don't forget the Up sell. If you are offering a 10 Day Ecourse have a Top mailing list Sponsor ad and possibly 1 or 2 others Ads on each day of your E-Course for other Products that you receive a Commission on. These are also good pages to place AdSense ads on Step 4 Create a List Get Yourself an AutoResponder service and create a List.
After they sign up for Your List I like to send them to a One Time Offer Page that says thanks for Joining My List you need to confirm your E-Mail now please consider my Offer Step 5 Set Up your Campaign Find a Pay per Click engine and set up your Ad Campaign, Start out with 2 or 3 Keywords and a penny or 2 per click.