The results have redefined PPC advertising success for our clients. By the way, if you’d like help putting our data to work for your business, let me know here or in the comments! I’d love to help. We all know that email marketing can be wildly valuable to brands of all shapes and sizes. It’s capable of touching users at every stage of the digital sales funnel once the customer has entered it, allowing you to send semi-personalized messages to each audience segment based on their current relationship with you.
Email campaigns are effective, and most whatsapp database marketers know this, but there isn’t necessarily an overwhelming amount of data about specific strategies or assets of email marketing and how they impact or are influenced by consumer behavior. We wanted to change that. We recently dug deep to look at all the data we had on email marketing and consumer behavior, and today we’re here to share that information with you. You can use this information to optimize your campaigns moving forward, creating email series that will resonate with your customers for increased success.
Email Marketing Data Based on Digital Sales Funnel Stage It only makes sense that consumer behavior naturally shifts as they move through the digital sales funnel, so let’s take a look at email marketing data and consumer behavior for each individual funnel stage. AWARENESS After discovery, which is the first stage of the digital sales funnel, users may choose to opt-in to an email subscription with you. You’ll often use welcome series email campaigns at this stage to build brand awareness, establish a relationship, and demonstrate the value of your product. Here’s what the data says about consumer behavior and expectations with welcome emails: The average open rate for a welcome email is about 50%, making it 85% more effective than standard newsletters.